Insights & Resources
Expert perspectives on email marketing, ESP migrations, and MarTech strategy from the Kempler Consulting team.
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The Migration Minute
Your go-to resource for expert advice on email strategy, ESP migrations, and MarTech operations. Published biweekly by Bret Kempler, Founder & CEO.
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Latest Editions
Browse recent editions below, or subscribe on LinkedIn for the latest.
Operations
Your email program is running. That doesn't mean it's working.
Jun 2, 2026
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Strategy
Summer slumps and subscriber fatigue: How to keep email engagement strong mid-year
May 21, 2026
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Analytics
Is the open rate dead? Why email marketers are rethinking engagement
May 12, 2026
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Operations
Email confessions: What enterprise teams realize after Q1
Apr 20, 2026
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Strategy
The signals you shouldn't ignore before April
Mar 25, 2026
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Strategy
Leverage over workload: Why measurement is the real growth engine in 2026
Mar 4, 2026
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Strategy
The 2026 B2B email playbook: What's working now that didn't in 2025
Feb 17, 2026
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Operations
When pressure rises, email gets expensive fast
Feb 9, 2026
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Operations
When budgets flatten, your system has to get smarter, not louder
Jan 21, 2026
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Operations
The quiet risk of Q1: carrying complexity forward
Dec 30, 2025
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Planning
The first 90 days matter more than the plan you wrote last year
Dec 17, 2025
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